Template
Content plan
Map topics, formats and channels of your content marketing in one place.
Content plan
This template gives your content marketing a clear structure before a single piece is written. Instead of scattered spreadsheets and notes, you see topics, formats and channels on one map, with every dependency visible at a glance.
What the template includes
The central node represents your content plan for a quarter. From it branch the key areas:
- Topic clusters — the core themes you build reach and authority around
- Formats — blog, whitepaper, newsletter, social, video
- Channels — website, LinkedIn, email, owned vs. paid
- Audiences — which persona each topic speaks to
- Owners & status — who writes, who edits, what ships when
Each main branch comes pre-filled with example nodes you can rename or delete right away.
Who it’s for
Content marketers, editorial leads and agencies who want to sort topics before locking them into a rigid calendar. Especially useful when several people work on the same plan.
How to use it in webermap
Duplicate the template into your workspace and adjust the topic clusters to match your focus areas. Use the AI feature to suggest extra topic ideas or fitting formats for a given cluster. Once the plan stands, assign each topic a status and later pull finished pieces into the Editorial calendar template. Invite your team, comment directly on the nodes, and keep a clear overview of everything in progress.