Template
Funnel map
Visualise every funnel stage with the right actions and messages.
Funnel map
A funnel is more than a triangle on a slide. This template helps you back every stage of the customer journey with concrete actions, messages and metrics.
What the template includes
The central node represents your funnel. The main branches cover the classic stages:
- Awareness — how you create attention
- Consideration — how you deepen interest
- Conversion — how you trigger the close
- Retention — how you keep and grow customers
Under each stage you’ll find prepared sub-nodes for actions, messages, channels and KPIs. This makes it instantly clear where your funnel is strong and where a stage is still empty.
Who it’s for
Campaign leads, performance marketers and agencies who want to think a campaign through from first touch to conversion, rather than just booking individual ads.
How to use it in webermap
Duplicate the template and assign your planned actions to each stage. Use AI to suggest extra action ideas for any thinly populated stage. Note one or two KPIs per stage so you can measure later what works. In a team brainstorm, add messages directly on the nodes. Link the funnel map to your Persona map so every stage knows who it’s speaking to.