Template
Campaign brief
Bring goal, audience, message and budget into one clear brief.
Campaign brief
A solid brief decides half the campaign’s success. This template walks you through every point a complete campaign brief needs — compact on one map instead of buried in a five-page document.
What the template includes
The central node represents your campaign. From it branch the classic briefing blocks:
- Goal — what the campaign should achieve, with a measurable KPI
- Audience — who you’re addressing
- Core message — the one statement that should stick
- Channels — where the campaign runs
- Budget & timing — the frame and the schedule
- Success criteria — how you’ll measure the result
Each node carries a short guiding question so nothing gets forgotten.
Who it’s for
Campaign leads, project managers and agencies who want to set up a complete brief quickly and align it with stakeholders.
How to use it in webermap
Duplicate the template and answer the guiding questions on the nodes. Because everything sits on one map, you see immediately whether the goal fits the message and the budget fits the channels. Invite stakeholders and collect feedback as comments right on the relevant node. Use AI to generate several variants of the core message. From the finished brief, you then derive your Funnel map or content plan.