SEO cluster

SEO cluster

Search engines reward topical authority, not isolated keywords. This template helps you break a topic down systematically into a pillar page and supporting articles, with internal linking built in from the start.

What the template includes

At the centre sits your pillar page for the main topic. Around it cluster the typical building blocks:

• Subtopics — the individual cluster articles, each covering one angle
• Search intent — informational, commercial or transactional per node
• Target keywords — primary and secondary keyword per article
• Internal links — which page points to which
• Content status — planned, in progress, published

This makes it easy to spot whether your cluster has gaps or whether content overlaps (keyword cannibalisation).

Who it’s for

SEO leads, content strategists and agencies who plan topic clusters rather than producing articles in isolation. Also a great briefing base for freelance writers.

How to use it in webermap

Duplicate the template and rename the pillar page to your core topic. Add a target keyword and search intent to each subtopic. Use AI to suggest further subtopics or related questions to close gaps. Draw connecting lines between articles to make internal linking visible. Once your cluster is set, hand the nodes off to your team as briefs — every article has a clear place in the bigger picture.